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Influence: The new currency of Web 3.0 []
With the trend of Web 3.0, individual becomes the most powerful element in the dynamics of mass communication. Marketer are not facing large groups of people with the same preference. They are trying to catch every individual online. Customers are tired of the traditional marketing strategies as well. Creative, innovative and personal are their tags. In the first generation, "These tools usually measure only one channel; Twitter for example. "( [] ). The way we post on twitter is an one-way communication. People share information to each other without knowing the actual effect of the behavior of sharing. Therefore, it's hard to show how effective an individual could be in social networking. On the other side, it's hard to control the mainstream content online as well.